How FX Chief John Landgraf Built One of TV’s Hottest Brands

Theme parks aren’t exactly John Landgraf’s idea of a good time. But the FX chief was in Orlando in January for the Walt Disney Television sales conference when he got a call from Disney CEO Bob Iger, asking if he wanted to visit the new “Avatar”-themed attraction at Animal Kingdom.

At 7:30 a.m., a Disney ambassador in a checkered vest picked up Landgraf and FX chief operating officer Chuck Saftler at their hotel and drove them to the front gate of the park, where they were greeted by a Disney World official and escorted inside. With no other guests on site, the FX execs rode the Na’vi River Journey, a sort of 22nd-century Jungle Cruise through the fictional realm of James Cameron’s epic sci-fi feature; and Avatar Flight of Passage, a thrill ride in which visitors soar atop one of the film’s flying “mountain

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