Snapchat thinks being more like TV will save it

Snapchat is still trying to make mobile TV happen.

The smartphone app, which began releasing five-minute reality, news, and lifestyle shows last year, launched its first slate of scripted original series today (Oct. 10). It’s rolling out about half a dozen shows this month that were made by TV creators specifically for Snapchat, and another six are slated to follow. They include a docuseries about teenage drag queens from the producers of Keeping Up With the Kardashians, a drama about a true-crime podcast that turns all-too real, a series of horror shorts, and a comedy about college life, among others.

Unlike regular TV, Snapchat originals are all shown vertically, the way people normally hold their phones. Each season is about 4-12 episodes long, with episodes dropping daily—in an attempt to keep Snapchat users returning to the app each day. They use quick cuts, split screens, and motion graphics to tell the story, and

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